Beyond Expectations: How Dreamcast Empowered SHRM IAC 2023

About the SHRM
The Society for Human Resource Management (SHRM) is a prestigious professional human resources membership association located in Alexandria, Virginia. With a rich history spanning 75 years, SHRM has been dedicated to driving positive change in workplaces and society as a whole. SHRM’s mission is to create better workplaces where employers and employees thrive together. It serves as the foremost expert, convener, and thought leader on issues impacting today’s evolving workplaces, with nearly 325,000 members in 165 countries, impacting the lives of over 235 million workers and families globally.

The 12th edition of the SHRM India Annual Conference (SHRM IAC) took place on October 12th and 13th. It was a significant event where leaders from different fields came together to celebrate SHRM’s 75 years of improving workplaces and society. This conference demonstrated SHRM’s strong commitment to making the working world better and staying up-to-date with the latest innovations.

The Challenges
The SHRM India Annual Conference (SHRM IAC) presented a series of significant challenges:

Challenge 1: Complex Registration
The 12th edition of the SHRM India Annual Conference (SHRM IAC) constituted a complex registration hurdle. On Day-1 of the event, the organizing team faced the tough task of managing the registration process for over 2000 attendees. What made this challenge particularly intricate was the diverse nature of the attendees. They were categorized into 6 categories, each requiring access to different breakout rooms and meal options. This demanded a registration system that could not only handle the sheer number of attendees but also cater to their specific preferences and needs, ensuring a seamless and personalized experience for each participant.

Challenge 2: Networking Issue
At SHRM IAC 2023, the need for quick and efficient networking solutions emerged as a paramount concern. In today’s fast-paced world, creating opportunities for attendees to engage in meaningful interactions is a top priority. This challenge called for innovative solutions to bridge the gap between individuals from various backgrounds, allowing them to connect, exchange ideas, and foster collaborations.

These challenges necessitated creative solutions and innovative approaches to ensure the event’s seamless operation and the satisfaction of its diverse and discerning attendees.

Solutions We Provided
To address these challenges, SHRM turned to Dreamcast, a leading All-in-One Event-Tech platform. Dreamcast offered a suite of innovative solutions:

1. DC Smart Registration
In order to overcome the complex registration challenge, SHRM harnessed Dreamcast’s cutting-edge DC Smart Registration system. This innovative solution was designed to offer attendees an experience reminiscent of a hassle-free airport check-in. It was not merely a means to handle the vast number of attendees but also to do so with efficiency and grace. This solution eliminated the nightmare of long queues, ensuring over 2,500 attendees were swiftly and seamlessly registered. The Smart Registration system proved to be a game-changer, streamlining the event’s initial process and setting a precedent for a convenient and efficient attendee experience.

2. Parallel Breakout Sessions
With Seven Parallel Breakout Sessions, attendee engagement and learning opportunities became central to the success of SHRM IAC 2023. Dreamcast seamlessly recorded over 1,500 footfalls across these sessions. This innovation facilitated the management of multiple tracks simultaneously, making sure that attendees could access the sessions of their choice without any hiccups. It resulted in a more enriched and interactive experience, with attendees gaining valuable insights and networking opportunities in a manner tailored to their preferences.

Beyond the Hurdles: How We Further Assisted the SHRM

Event Merchandise Distribution
Efficiently distributing over 1,500 event merchandise was another challenge addressed by Dreamcast’s technology. The Zapping tool was deployed, ensuring attendees received all the essential materials for the event. This solution not only saved time but also ensured that all attendees had access to the necessary resources, setting the stage for a cohesive and comprehensive event experience.

Contactless Networking
In the era of contactless interactions, facilitating networking was essential. Dreamcast’s multipurpose QR codes became a bridge to connect attendees. Through these QR codes, attendees had the ability to effortlessly exchange business cards, thereby creating a networking environment that was not only convenient and efficient but also prioritized safety. This innovative solution served as a seamless platform for fostering valuable connections and collaborations, perfectly aligning with the prevailing need for minimal physical contact.

Comprehensive Event-Tech Suite
Dreamcast provided a range of solutions from online payment registration to on-the-spot registration and badge printing. Attendees gained access to various event areas based on their categories, including the Lounge, meal locations, event merchandise collection, and breakout rooms. Dreamcast’s comprehensive suite was the backbone of the conference. It provided everything needed for the event’s technology, so there was no need to switch between different systems, which made things a lot easier.

Why SHRM Chose Dreamcast
Dreamcast, as an All-in-One Event-Tech platform, became SHRM’s partner of choice for a multitude of reasons. Dreamcast offers a comprehensive suite of solutions, each designed to enhance and elevate the event experience. The array of cutting-edge solutions provided by Dreamcast includes:

• Smart Registration: Smooth and efficient check-ins play a vital role in ensuring the success of the event. A slow and inconsistent check-in tends to create a bad, unsatisfying attendee experience. KEMA has been facing a great challenge in making the check-in experience smooth and quick for all attendees.
• WhatsApp Automation: With WhatsApp-powered communication, Dreamcast enhances the convenience of registration, ticketing, and RSVP management, making the entire process more accessible and user-friendly.
• Cashless Payments: The platform facilitates secure and hassle-free cashless payment options, streamlining financial transactions for numerous event categories.
• Quick Check-In and Badging: Dreamcast improves the entry process with efficient check-in and badge printing, significantly reducing wait times and ensuring a smooth start to the event.
• Turnstile Access: Dreamcast’s turnstile access system ensures a safe and controlled environment for all attendees.
• Live Streaming & Engagement: Dreamcast makes it possible to deliver captivating and immersive event content to a global audience, increasing engagement and accessibility.
• Effective CRM: Managing data, relationships, and communication with precision is made possible with Dreamcast’s robust Customer Relationship Management (CRM) capabilities.

SHRM’s decision to choose Dreamcast as its event technology partner was driven by the platform’s ability to provide a holistic and streamlined approach to event management. With Dreamcast, SHRM found a solution that not only met its immediate challenges but also enabled the delivery of an exceptional event experience.

“We had a great experience with Dreamcast’s team. They are using the latest technologies, which made the overall experience for organizers and attendees excellent & we’d definitely look forward to working with Dreamcast again.”

Mr. Neeraj Deginal, the Chief Technology Officer at SHRM

In the end, Dreamcast’s smart event solutions transformed SHRM IAC 2023 into a seamless and efficient experience. Dreamcast helped meet the complex needs of the event and the expectations of both organizers and attendees. Our commitment to innovation and expertise in event technology was a driving force behind the success of this landmark event. Want to know more about Dreamcast? Connect with us now