Live video streaming solutions work excellently for music concerts, distance learning, business conferences, sports events, news coverage and more. In recent years, technology for live video streaming has evolved and expanded significantly.
There’s always an underlying confusion about how to choose the best live streaming video platform. Certain features are a must in today’s environment. Our guide talks about some of the many features of live video streaming that are essential for a live video streaming service provider. Scroll down to know more!
Features of Live Video Streaming
Integrated Solutions
Integrated solutions provide a wide range of service features, that are well known by live streaming service providers such as Live chats, connectivity to adjust resolution according to bandwidth, landing page, archives and much more.
The best live streaming agency will ultimately combine these features to give viewers a seamless experience.
Video Paywalls
Video content secures an edge over static content. The viewers are ready to pay more for video content like live music concerts, video tutorials, sports events, remote attendance for a conference, etc. This allows you to monetize your video content by pay per view through video paywalls.
Pay per view also works on education courses and seminars-on-demand, making them fit for monetizing video content. It is easy to generate profit through video paywalls than by in-site advertising.
Video advertisements need a consistent audience size in thousands to be effective monetarily. Also, some video advertisements may not suit your brand aesthetic and may not appeal to your followers. Thus this makes video paywalls a superior option for incentivizing via videos and also engaging the audience simultaneously.
Social Sharing
You must consider a good live streaming video platform that provides the option of social sharing. Social sharing of your video content promotes engagement and conversions impeccably. Promoting on social media ensures you to reach a wider audience and garner greater likes, comments and shares while building your community.
Select a live streaming video provider, that provides you with the option to share directly on Facebook, Twitter and other social channels.
Website Video Embed
Choosing a live streaming service provider that permits website embed of your video content is something you must look out for. Video content is preferred by the audience widely. Promoting your video content aggressively familiarises your brand content to the global community.
As discussed earlier, a live video streaming service provider that permits social sharing of your video content must also provide the feature for website embed, as this allows your video content to be added to your website. This feature ensures that your content will certainly reach your established community who visits your website.
Website embed ensures that your followers find a centralized spot to watch your live video content. You must read this post how to use live video & repurpose into other content to increase the reach of your content.
Analytics
Publishing a variety of video content online, organizing webinars, distributing video content, being accessed by a global audience, all this requires sincere tracking and analysis to measure growth, global impact and revenue generation.
An analysis and tracking of the performance is a feature that a live video streaming service provider must deliver. This is so because it helps in improvement for the future and helps in monetizing in a better way. All this keeps you ahead in the competition. Choosing a video streaming solution that offers analytics insights for your business to scale up using the right tools and techniques is vital.
Payment Gateway Support
For a live video streaming service provider, you will have clients and audiences from different countries that’ll deal in their preferred mode of payments. You cannot miss out on clients due to payment gateway non-compatibility. While choosing your video streaming provider, make sure you check payment modes, that your audience prefers, are supported.
Setup
Live video streaming provider with the help of a setup crew can streamline the process while preventing complications during the live webcast.
The live streaming company works with an experienced partner and provide you with excellent front-end production quality making your webcast unique.
Technical Support
Technical issues are on par when we talk about live videos. There are always challenges before and after the webcast. Live webcasting agency must consider both upload and download internet speeds, firewall issues, diverse platforms for video content, video quality options, mobile users and so on.
Live streaming service providers should provide streaming solutions to ensure a stable, trouble-free viewing experience.
Standalone Paid Live Streaming Services
Standalone Paid Live Streaming services allow you to embed the video on your blog or website.
Once the event is over, your videos will be made available for downloading and viewing. These services are easily accessible to non-technical users.
Conclusion
The company should select a live webcasting agency first to improve its webcasting efforts. Companies should work efficiently with live video streaming providers and invest their precious time, effort, and money into webcasting deliver best to their audience.
We have covered some critical features any live video streaming provider must-have. Keep them in mind, before selecting a live streaming service provider.
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