In this era of digital media, webcasting is outspreading its reach to all platforms. Most businesses are leaving the conventional ideologies behind to embrace the changing trends. One thing that has been understood by many is that webcasting their events or contents online will drive more traffic and engagement. Once you realize that you want to try webcasting for your business, you must be thinking about how to select the best webcasting solution.
Many businesses need to connect with their clients and potential customers regularly, this is one aspect where webcasting serves the purpose. If your business is established overseas, webcasting gives a solution for daily internal meetings. Live event webcasting also improves brand awareness. Once you choose the best webcast platform for your agenda, you may need to contact webcast providers for advertising.
In this article, we will discuss some important factors you must consider before deciding which webcasting solution you need to embed your global reach.
Why Do You Need Webcasting?
There are many reasons businesses choose webcasting for. Some use it to connect and communicate with their existing clients. Some businesses which are already established as brands, use live event webcasting to engage more audience and increase their brand credibility.
You may be an organization who has offices in multiple locations. A permanent set up for webcasting reduces the cost and time of traveling and offers a solution for internal meetings. If you wish to live webcast an event, you would also consider recording the event to be able to stream webcasts on-demand later too.
Let’s discuss the factors that you should consider while deciding the best webcast platform and solution for your business.
1. Cost
Cost is certainly the most important factor for every business. You should be able to get the most effective solution at the lowest cost possible. If you are a startup or a small business, you must balance the cost and quality of your webcasting solution. There are many platforms that provide webcasting solutions for free. But relying upon the services of a dedicated webcasting company gives you an edge over raw and unsynchronised video content. These companies also come up with strategies to improve your live streamings and help you increase your brand value through social media.
2. Quality
Putting a careful thought on cost doesn’t really require you to compromise on video quality. You must always look for cost-effective solutions that provide high definition graphics. The video quality shouldn’t be injured even when you incorporate presentations during live webcasting. If you want more of a real-time solution for your day-to-day meetings, you should switch to adaptive streaming.
When you live stream on social media platforms, the good quality of the video brings more traffic and increases lead generation. But it is more important to keep the features of a secure online video platform in mind.
3. Lead Generation
If you are opting for webcasting to improve your sales, then you may look for the webcast of social business. With most webcasting solutions, you get the facility where you can have your viewers fill in registration pages and the pages are completely designed around the theme of your brand. Once you have the data, you may also save it for later use. Webcasting solutions that are designed for internal conferences, do not usually offer such kind of lead-generating facilities. You have to check with the webcast consultancy about your requirements so that they may suggest the best solution for your specific needs.
4. Re-Streaming of Webinar
If you hold webinars, most likely you would want to be able to record it and make it available for the viewers. Most webcast providers don’t give you the facility of recording a live webinar. You ought to look for a solution which assimilates the convenience of recording a live webinar and post it on your website or provide webcasts on-demand. Webcasting on a topic or product related to your brand helps you attract more audiences and instill brand reliability and transparency amongst the viewers.
What To Look For In A Webcasting Solution?
After considering all the factors and their suitability in your business, keep reading to find out what advancements you should be looking for in a webcasting solution.
1. Auto Recording During Live Streaming
The best live video streaming platform itself gives many benefits to its users. You may live stream your event or webinar on your own through a mobile device or any other electronic device easily. But when you go for a webcast consultancy instead of doing it on your own, you already know that the solution provided by a professional company is entirely artified and tailored to help you achieve your goal.
According to marketers, people tend to choose replays rather than watching a live webcast. But then everybody has their choices and as a business, you should be able to contemplate every kind of audience to increase engagement. This is why you should look for a solution that designs strategies to improve your live streamings. Also, one platform that lets you go live while auto-recording the webinar should be considered the best live video streaming platform. The auto recording feature will enable you to upload the webcast right after the live streaming for people to re-watch it whenever they want.
2. Secure Online Video Platform
Along with many benefits, live webcasting through a website brings a vulnerability to your video content. You should always select a webcasting solution that promises all features of a secure online video platform. Few webcast providers for advertising helps build your brand on social media platforms. But you would not want to achieve anything at the cost of security.
Below are some features of a secure online video platform:
- Password protection
- Copyright control
- Firewall protection
- Paywall protection
- Standard encryption
3. Capability to Envelop Large Audiences
An event or webinar can have audiences ranging from as low as just 2 parties to as large as thousands of viewers from all around the world. The best live video streaming platform should be capable of streaming your conferences to all range of audiences while maintaining the quality of video at the same time. The webcast of social business always targets a larger audience base and a solution should be able to accumulate the audience no matter how large and diversely situated it is.
Webcasts gives you opportunities to build brand trust and reliability, launch products and services, popularize your events, connect and train employees sitting overseas and many more things. It is one of the best decisions that you take in the growth process of your business. You should always refer to all the solutions available and compare them to find out the best one for you. Note that the strategies to improve your live streamings should also be provided by the webcast consultancy you are opting for. It is equally important to choose the best ones from multiple live streaming platforms available. Hope this article helped you in figuring out your webcasting needs and what you should be looking for when searching for a webcasting solution suited for your business requirements.
